Higher monetary rewards lead to higher performances? That it the most logical conclusion isn’t it? Think again. This leads me to think of my previous blog post on the Evolution of Programmer. The higher we climb up in our career ladder (which directly leads to higher monetary reward) the less we are motivated which leads to lesser productivity.
Dan Pink summed (or rather drew) it up perfectly.
Courtesy from Wikipedia's "Get A Mac" article
Remember the “Get A Mac” campaigns that used to graced Apple’s site? They had been entertaining Mac fans and Mac wanna be since 2006 and I am sure they had effectively converted many PC users to Macs. They were so effective that Microsoft countered Apple by releasing “I’m A PC” Ads, which backfired because they were discovered to be created on Mac computers.
Both Justin Long and especially John Hodgman and their slogan “Hello, I’m a Mac” and “And, I’m a PC” will be remembered for years to come (And do you know Hodgman himself is a life long Mac user since 1984?).
Thank you, Apple for those wonderful years of keeping us Mac’s hardcore fans entertained. Rest in Peace and we are looking forward to a new series of campaign in the future.
This happen to a bus driver in Copenhagen, where a huge surprise awaits him……
Many people especially in Hong Kong do not have the luxury of living in a house like we do let alone a big apartment. But an architect just came out with an ingenious way to transform a “shoebox” apartment in a 24 rooms apartment. What a genius….
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